Yelena
Founder & CEO
10+ years in product leadership and technology, having built and scaled products used by millions. Leads ASA's vision, strategy, and execution — reshaping how people find trusted local services through AI.
ASA
TEAM
The people building ASA.
A small team across product, engineering, growth, and brand — building AI-powered local search for Armenia.
MISSION
Finding a good local specialist shouldn't be a quest. We connect people with trusted local services — and help good businesses get found.
Meet the team
10 yrs
Tigran
Frontend Engineer
9+ years in frontend engineering, specializing in UI architecture and design systems. Co-created Picsart's design system from scratch, scaling it across 60+ engineers and 10+ repositories. At Async, built 500+ high-performance pages on React/TypeScript — roughly doubling UI delivery speed.
ex Picsart · Async
Narine
CTO
7+ years in software quality engineering, test automation, and product development. Built AI-powered engineering agents that automate bug reporting, spec validation, and GitLab workflows — cutting operational work from hours to minutes.
ex InSpace Proximity · RegTechFlow · Haibrid Technologies · MSc with honors, National Polytechnic University of Armenia
Kristine
Head of Operations & Customer Growth
16+ years in banking, fintech, customer growth, and operations. Leads ASA's marketplace growth, business onboarding, and customer experience, working closely with product on feedback and platform improvements.
ex Telcell · Converse Bank · MSc Economics & Enterprise Management · Product Management, Armenian Code Academy
Evelina
Product Manager
Owns ASA's product end to end — from user needs to requirements, features, and delivery — and helped build ASA from the ground up with design, engineering, and business teams.
Anna
Marketing Lead
Runs every part of ASA's marketing single-handedly — content, paid campaigns, analytics, and brand.
ex Tinkoff Bank · ex Globbing
Want to build with us?
We're small and growing. If you care about honest, useful work, we'd like to meet you.