Frequently asked questions

ASA Search helps local businesses become discoverable across the internet and the AI ecosystem. We turn your business information into a structured, machine-readable presence that search engines, AI platforms, and discovery services can understand – so when someone is looking for what you offer, your business has what it needs to be found.

The way people search is changing. Customers no longer look only through directories or type a business name into Google – they ask Google, ChatGPT, Claude, Gemini, Perplexity and other AI services things like “Where can I get a manicure tonight after 7 PM?”, “Find a restaurant near me that is open now”, or “Who offers this service in New York?”. For your business to be discoverable in those moments, your information needs to be available in a format modern search and AI systems can understand. That is what ASA Search helps you build.

ASA Search creates a structured digital presence for your business and makes its information easier for search engines and AI systems to understand. That information can include what you offer, where you are, when you are open, how customers reach you, your services, prices, photos and other relevant details. The goal is simple: wherever your potential customer is searching, your business should have a chance to be understood and discovered.

Google Maps and directories are places where businesses create listings. ASA Search focuses on the underlying problem: making business information structured and understandable across different discovery systems. Instead of a profile useful only inside one platform, ASA creates a structured presence designed to be understood by people, search engines and AI systems alike.

Yes. ASA Search builds the infrastructure that makes business information easier for AI systems and search engines to understand and discover. However, ASA cannot guarantee that a particular platform will show your business, or guarantee a specific ranking or position – those platforms control their own search and AI systems.

ASA Search is operated by Armchats Inc., a Delaware corporation, together with its Armenian affiliate, Armchats Armenia LLC. It is being developed in Armenia, starting with local business discovery and expanding toward a broader infrastructure for local commerce.

Not in the traditional sense. ASA Search starts with discovery – helping people find the right local business and helping businesses become easier to discover. The long-term platform is expanding beyond discovery into business operations, including bookings, CRM, payments, pre-payments, invoices, feedback, analytics and AI-powered agents. These capabilities are introduced as they become available.

More than a listing. The first layer is discoverability: giving every business a structured, machine-readable presence that people, search engines and AI systems can understand. The next layer is operations: helping businesses manage customers, bookings, payments, invoices, feedback, analytics and AI-powered tasks.

Customers describe what they need in natural language – the service, location, time, budget, preferences and other requirements – and ASA Search uses that to identify relevant businesses.

Yes – that is one of the main problems ASA Search is designed to solve. A customer doesn’t need to search for your business by name; they can search for what they need, and your business can be discovered based on the services and information you provide.

Yes – this is a core part of ASA Search’s direction. ASA structures business information so it can be understood not only inside ASA but also by search engines, AI systems and other digital discovery channels. We are building toward a world where a business does not need a different version of its information for every platform.

It means your business information is structured and accessible in a way that can be understood across different digital discovery environments. Instead of only asking “How do I rank on one platform?”, ASA Search focuses on a broader question: can the internet and AI understand what your business offers and connect it with people looking for it?

No. ASA Search can create a structured online presence for your business even if you don’t have a website. If you already have one, ASA complements it by structuring your business information for modern search and AI discovery.

ASA Search is designed to reduce the fragmentation of business information across platforms. Instead of maintaining separate profiles and directories, you provide your information to ASA once, in one structured place, and ASA’s infrastructure is designed to make it usable across broader discovery channels.

You can provide your business name, category, description, services, location, opening hours, prices, photos, phone number, website, social media, messaging channels and other relevant details. This information forms the foundation of your structured digital presence.

Search engines and AI systems need reliable, clearly structured information to understand and present a business. It isn’t enough to know your business exists – a system needs to understand what you offer, where you are, when you’re available, who you serve and how customers reach you. ASA Search structures this so modern discovery systems can read it.

An AI-ready business has clear, structured information that AI systems can understand and use when answering customer questions. ASA Search helps you build this foundation without becoming an expert in AI, structured data or search technology.

No. ASA Search cannot control the algorithms or ranking decisions of Google, ChatGPT, Claude, Gemini, Perplexity or other third-party platforms. What ASA can do is make your information structured, clear and machine-readable, so those systems have a better foundation for understanding your business.

Create your business profile through ASA Business, add your business information, and submit it for moderation. Once your listing meets ASA Search’s requirements and the applicable subscription is active, your business can become publicly visible.

Creating and submitting a business profile does not require a subscription. A paid business plan is currently required for a business listing to become publicly visible on ASA Search.

Customers discover your business when their search matches what you offer. ASA Search looks at factors such as the relevance of your business to the request, location and other platform signals. No subscription guarantees a specific search position, number of views, leads, bookings or revenue.

No. ASA Search does not sell a guaranteed position in search results. Different plans can offer different features and visibility options, while search relevance is determined using multiple factors.

You manage your profile through ASA Business. Depending on your plan and available features, you can update your description, services, photos, contact details, pricing and other information. Some changes may go through moderation. Keeping your information accurate matters because the same structured data supports discovery across different digital environments.

Simply update your profile. Keeping your information current is important because customers rely on it when deciding which business to contact or visit.

Yes. You can update or remove your saved payment card through your account, subject to any active subscription or payment requirements.

If a subscription payment fails, ASA Search follows its payment-failure and recovery process, and your subscription may be temporarily restricted if the payment remains unsuccessful. For Commitment plans, this applies to each monthly payment.

Payments are processed through our payment provider using its security and payment-processing infrastructure. ASA Search does not directly handle your card details.

Just ask in your own words. You can search for a specific business, describe a service, or explain what you need – and add details such as location, price range, preferences or other requirements.

You can use ASA Search on the web. If you prefer the mobile app, ASA is also available on supported mobile platforms.

Yes. You first need to register to be able to search on ASA Search.

You can discover local businesses, services and specialists across many categories – restaurants, cafés, beauty, wellness, healthcare, home services, professional services, entertainment, travel and more. The exact businesses available depend on the locations and categories currently covered by ASA Search.

Open the business profile and use the contact options the business provides – depending on the business, this can include a phone number, website, social media or other available contact methods.

ASA Search currently focuses on helping you discover the right business and connect with it. Booking and ordering are part of the operations layer being introduced over time.

You can search in the language you are most comfortable with. ASA Search is designed to understand natural-language requests rather than requiring specific search keywords.

Yes. ASA Search is designed to understand the natural ways people search, including different wording and variations in how words are written.

Yes. ASA Search is available on iPhone and Android, as well as on the web.

Yes. Discovering businesses and services on ASA Search is free for consumers.

The core ASA Search discovery experience is free for consumers. Business subscriptions are separate and are designed for businesses that want to create and manage their presence on ASA.

Businesses go through ASA Search’s moderation process before they are published. Depending on the business, ASA may also request additional information or documents such as business registration, licenses, permits or identity documents. Verification or approval means the business has passed the applicable ASA review – it does not mean ASA guarantees the business, its services, prices or quality.

Business information comes primarily from the businesses themselves. Businesses are responsible for keeping it accurate and up to date, while ASA Search may review listings and request changes or additional information. For things that change quickly – prices, opening hours, availability or booking conditions – we recommend confirming directly with the business when needed.

Yes. AI is a core part of ASA Search. It helps understand what users are looking for and connects their requests with relevant local businesses and services.

Because businesses should be understandable not only to people but also to search engines and AI. ASA Search turns business information into structured, machine-readable data so it is easier to discover, understand and use across digital platforms.

ASA Search processes personal data according to its Privacy Policy and applicable data protection laws. We use the information needed to provide and improve the service, depending on how you use ASA.

Read the ASA Search Privacy Policy

If you need help, have found incorrect information or want to report a problem, contact the ASA Search team by phone or email: